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the staid Swiss watch manufacturers threw caution to the wind and experimented with new case shapes and dial colors like never before
giving the dial a symmetry that was lost with the Reference 1680 and 16800
But it was one attempt at improving the functionality of a watch that was
an analog "computer" used for mathematical calculations on the fly
a chrome crown
740 Turbo Wagon With Lamborghini 'Basic Idea' Cervo the staid Swiss watch manufacturers"The Basic Idea" A Volvo 740 is not a Lamborghini Countach. Collectors know it, and Volvo itself knows it. Which is why this 1989 ad for the Volvo 740 is so brilliant. Its tongue in cheek formulation admits that the Lambo is a stunning vehicle, but plays on the idea of its expense and that the 740 can match it in many respects, and even outdo it in others. (Including with respect to price.) If the 740 came out today, ad agencies would no doubt play it
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